Und Ihr? No text
by Weston Westmoreland
Title
Und Ihr? No text
Artist
Weston Westmoreland
Medium
Photograph - Photograph
Description
Und Ihr? Zeichnet Kriegsanleihe by Fritz Erler. No text version
"And you? Draw the War bonds" was an advertising poster for the seventh German war loan from the German Reich in the third year (autumn 1917) of the First World War . It was created by Fritz Erler.
The work shows a woodcut-like expressionistic style. It stll showed a soldier from the air force who were known to everyone for their daring. The slightly injured soldier looks demanding at the viewer and simply asks: “And you?” Again, the soldier's gaze is of decisive importance for the effect of the poster. The artistic design was criticized and described as a step backwards to the predecessor, but it did not detract from the effect. Thanks to the memorable picture and the short text, the actual message was conveyed well to the man.
In the third year of the Great War, German warfare was to be financed primarily through war bonds, issued every six months. The total of nine war bonds only covered about half of the war costs. In the coming year of the war, the Supreme Army Command planned to force a decision on the battlefield with the German spring offensive in 1918 after the eastern front had ceased to exist. Therefore, when the seventh war loan was issued, the advertising expenditure was again increased considerably. The poster “And you?” By Erler was chosen as the main poster. The posters were hung up almost everywhere.
Text has been removed from the original poster.
More images of the Great War one copy paste away in my Gallery at https://weston-westmoreland.pixels.com/collections/the+great+war
Weston Westmoreland
Uploaded
October 18th, 2021
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